Some asset classes, such as equity, perform well over time, while others, such as debt, are recommended for the short to medium term. In fact, each asset class has pros & cons that every investor should be aware of.
The brutal reality is that 90% of people lose money when they invest in equity, either directly or indirectly. The main reason is a misalignment of return expectations, time horizon, and overexposure.
Proper diversification and asset balancing are the keys to long-term wealth creation.
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